Build Authority. make your content work harder.
I help growth-stage B2B tech companies turn original research and executive expertise into market authority while building smarter content operations with AI.
HOW I HELP
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What should you be known for? What can you credibly say? Authority starts with a clear point of view. I’ll help you define, communicate, and amplify it in a way that garners the attention of customers, prospects, analysts, and media.
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What do you know that your competitors don’t? Your product data, customer insights, and experience contain stories your competitors can’t tell. I’ll help you turn them into narratives that drive thought leadership, brand, PR, and demand.
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How do you bring your knowledge and expertise to market consistently and efficiently? I’ll help you redesign your workflows with AI at the center, ensuring your content scales without compromising quality or speed.
AI has made content cheap. authority is harder to build.
selected work
authority creation
Establishing a clear brand Voice
When Black Duck became an independent company, it needed a voice that reflected its expertise and gave it a distinct identity. I helped define a brand voice that was bold and declarative.
proprietary-data storytelling
assessing security readiness
I conceived and led the development of the Mythos Readiness Assessment, an interactive tool built from Black Duck benchmarking methodology that helps organizations evaluate their application security programs.
AI content operations
extending the value of content with ai
I introduced AI into content workflows to help the team turn webinars and long-form assets into blogs, bylined articles, landing pages, emails, social posts, and more. The team used AI to extend the reach of key messages while retaining editorial oversight.
For more than 20 years, I’ve helped companies turn complex expertise into content that earns attention and drives demand. I’ve led global content teams, established flagship research programs, shaped executive thought leadership, and introduced AI into marketing workflows.
I began my career in newspapers, as a reporter and editor. That experience still shapes my approach today: ask questions, follow the evidence, find the story, and give the reader something of value.
AI has changed how this work gets done. It’s also made the underlying decisions more consequential. Deciding what’s worth publishing, what you have to say, and why anyone should trust it.
If you’re building authority and rethinking the operation behind it, let’s talk.
about me
build authority & drive ai content transformation
I’m available for consulting, contract or project work, fractional roles, and select full-time opportunities. Complete the form and I’ll be in touch within 24 hours.