build authority. make your content work harder.
Your company has knowledge worth sharing. The challenge is deciding what matters, finding the evidence to support it, and creating content that earns attention and trust.
I help B2B tech companies turn their expertise into a clear point of view, develop stories grounded in original insights, and build content operations around AI.
authority creation
Develop a point of view that captures attention.
Authority starts with a clear understanding of what you know, what you believe, and why it matters to your audience. I help companies and leaders find that perspective and express it consistently across their content, communications, and channels.
Together, we can develop:
Company narratives and editorial positioning
Executive thought leadership and bylined content
Brand voice and editorial guidance
Research-led thought leadership programs
Content strategies that connect your expertise to business priorities
The result is a clearer, more distinctive voice that gives customers, prospects, and industry audiences a reason to listen.
proprietary-data storytelling
Find the stories only your company can tell.
Your product data, customer insights, research, and experience can reveal something valuable about your market. I help you identify the story in that information and turn it into content your audience can use and trust.
Together, we can create:
Original research programs and benchmark reports
Data-driven narratives and editorial campaigns
Interactive assessments and other tools
Reports and articles based on product or customer insights
Content that extends research findings across channels
The result is useful, evidence-based content that strengthens your credibility and gives you something meaningful to share.
AI content operations
Make better use of your content, your team, and your time.
AI enables you to move faster and extend the value of your content. It also requires clear decisions about where technology helps, where people lead, and how quality is maintained.
This can include:
Reviewing your content workflows and identifying areas for improvement
Finding AI use cases across the content lifecycle
Establishing editorial review and quality standards
Extending the shelf-life of long-form content
Using performance insights to inform the next planning cycle
The result is a more effective content operation that makes better use of existing resources while protecting the expertise and judgment your audience relies on.
Ways to work together
Start with a focused assessment
For teams that need a clear view of what’s working, what isn’t, and where to begin.
We’ll focus on one priority: your content strategy, authority and thought leadership, or AI content workflows. I’ll review relevant materials, speak with key stakeholders, and deliver a practical set of recommendations and next steps.
Starting at $5,000 per assessment. Scope and timing depend on the materials and stakeholders involved.
Work together on a defined project
For organizations with a specific outcome in mind, such as a research report, executive thought leadership program, content strategy, or interactive assessment.
I’ll work with you to define the scope, deliverables, timeline, and the right contributions from your team and any outside specialists.
Projects typically start at $10,000. Research recruitment, survey platforms, design, development, and other third-party costs are scoped separately when needed.
Bring me in as a fractional leader
For teams that need experienced content leadership on an ongoing basis.
I can help set strategy and priorities, guide your editorial program, support your team and partners, and improve the operation behind your content. We’ll agree on a monthly scope that fits your needs and the capacity you want to add.
Starting at $8,000 per month for an initial three-month engagement. The fee depends on the scope, level of involvement, and responsibilities.
“One of the standout qualities Scott brings is his consistent delivery of high-quality work. Whether it’s overseeing large-scale content initiatives or ensuring day-to-day materials are thoughtfully crafted, the standard of excellence he upholds is clear and appreciated.”
let’s talk
Whether you have a defined project or are still working through the problem, I’d be glad to hear what’s on your mind.
