authority creation
Establishing Black Duck’s Brand Voice
When Black Duck became an independent company, it needed a voice that reflected its expertise and gave it a distinct identity. I helped define a brand voice that was bold and declarative.
proprietary-data storytelling
Turning Security Expertise into a Personalized Assessment
I conceived and led the development of the Mythos Readiness Assessment, an interactive tool built from Black Duck benchmarking methodology that helps organizations evaluate their application security programs.
AI content operations
Extending the Value of Content with AI
I introduced AI into content workflows to help the team turn webinars and long-form assets into blogs, bylined articles, landing pages, emails, social posts, and more. The team used AI to extend the reach of key messages while retaining editorial oversight.
let’s talk
Whether you have a defined project or are still working through the problem, I’d be glad to hear what’s on your mind.
